Branding and marketing, both terms are often very confused because they are relative but they do not have the same meaning. Branding is strategic while, marketing is outgoing, so branding always come before marketing.
Branding
It genuinely refers to stimulate a memorable connection with an audience, by reaching out to them and raising the exposure for the brand. Its actions are typically followed by story telling and it includes highly engagement with consumers but not directly like marketing’s approach. Branding is mostly related to trust building of the product and company. A brand takes a lead role in the company, it helps the selling of products and getting a profound name.
Constituent of Branding
- Brand identity
- Brand dimension
- Brand loyalty
Brand identity
Is basically like a name, which helps consumers to identify and differentiate the product from competitors in the market. This is the key of product which is produced from your company or an organization. The name should be user-friendly to pronounce, identify, memorize and easily convertible in all languages.
Brand dimension
Dimensions shows characteristics of the brand. A powerful brand should have good attributes like,
- Acceptable positioning
- Outrageousness
- Uniqueness
- Relevancy
- Likability
- Acceptability
Brand loyalty
While customers buy a new product they will have a fear about the brand, but that should be changed into loyalty for the brand. Better loyalty levels leads to less marketing cost or expenditure because the brand loyal customers will boost the brand naturally, also it means installing and introducing more products targeted at identical customers with lower expenditure. Brand loyalty is the key constituent of brand equity.
Marketing
It is an outrageous technique for attracting the customer to buy the products. It is not an easy task to attract the customers. The seller should follow the needs and requirements of the end customers target their marketing plans. There are two different types of marketing techniques used to pull the customers.
- Traditional marketing
- Digital marketing
Traditional Marketing
This is a big sized category which includes all shapes of advertising and marketing, it is the most legendary type of marketing encompassing the advertisement that we hear and see everyday. Traditional marketing is a huge platform to build the marketing strategy. Generally it includes different mediums,
- Television
- News paper
- Magazine advertisements
- Radio
- Billboards
- On-screen movie theater advertisement, etc
Requested calling and cold calling to customers through phone and convincing them about the products or service is also a most commonly used marketing technique well known as telemarketing.
Digital marketing
DM is an art of getting customers for business through online and digital mediums. Digital mediums are newer means to achieve the marketing goals. As a field digital marketing is quite immense, and it spans several activities to reach out and engage with prospective customers and consumers.
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Content Marketing
- Email Marketing
- Web Analytics
Search Engine Optimization (SEO)
SEO is a method to increase the traffic of the websites. It is done by on-page and off-page optimization of the web links that would result in better ranking on search engine page results. SEO is a big platform where the quality of the content. Here some SEO tools are,
- SEMrush - SEO marketing tool
- Ahrefs - SEO keyword tool
- Siteliner - SEO Analytics tool
Social Media Marketing (SMM)
SMM is one of the digitized ways to marketing the product and getting the customers for business through social media channels like facebook, youtube, twitter, etc.
Search Engine Marketing (SEM)
SEM is one of the digital marketing strategies used to increase the visibility of the sites in Search engine page results. Search engine marketing is also referred for paid search results.
Email Marketing
Simply email marketing is a form of direct marketing that uses electronic mail as a means of communicating to the customers.
Content marketing
Here content marketing also called as content writing it is a form of online writing which is close to web marketing campaigns, where content is used to promote a specific product.
Web Analytics
It is the process of analyzing the activities of visitors to a site. And also it gives the information about what kind of changes one should do to their website based on the customer behaviour.
